Step-by-step guide on how to convert video to GIF included. This post will show you how smaller brands can jump on this trend and use it to its fullest potential. But we want to encourage smaller brands to consider GIFs as part of their marketing mix – after all, GIFs can often be more appealing than images, but also cheaper (and easier) to create. Many big brands are already incorporating GIFs into their content marketing strategy. They can be a part of a powerful strategy for companies aiming to build strong connections and engagement with their target audience online. If you only think of GIFs as fun visual communication tools, you are in the wrong. GIFs help marketers express complex ideas and messages in a matter of a few seconds.

In this post we will be talking about GIFs as they help marketers express complex ideas and messages in a matter of a few seconds. So, visuals play a big role here as you want your message to stick with your audience for as long as it possibly can. But once it gets paired with relevant imagery, people retain 65% of that information.

HubSpot reveals that upon hearing information, your audience is only going to remember 10% of it three days later. A big part of marketing is effective communication.

Convert video for twitter